Logo, branding and truck design
De Wafel is founded by a man with a sweet tooth from a tiny village in the Belgian countryside and his wife, a waffle-loving East German girl. Having begun their business working in sweltering hot market stalls on weekends, with a logo designed on MS Word, the couple took a leap and invested in a 1950s carapark. This big step in their business venture called for a brand re-design to help them stand out in a growing industry of food trucks.
Now this bright little yellow buggy can be spotted popping up all around Sydney in all it's tangible and tasty goodness, including Light the Night at Bondi Pavillion, the Zombie Walk in the Royal Botanic Gardens and frequent visits to the new Barangaroo Reserve.
Keep updated on their whereabouts to get your sugar fix: Click here.
(Photo cred: Emmanuel Armand)
Initial concept drawings: